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DESIGN OF E-TOURISM SYSTEM BATANG HEAVEN OF ASIA AS A TOURISM MARKETING


Batang Regency introduces the slogan 'Heaven of Asia'. calling for the tagline ‘Visit Batang Year 2022, Heaven of Asia’. This new tagline seems to confirm that Batang Regency deserves to be a tourist magnet in Asia. The condition of the region which is a combination of coastal areas, lowlands and mountains in Batang Regency is a huge potential to develop regional development characterized by agro-industry. agrotourism and agribusiness. The southern part of Batang Regency has the potential to be developed into a development area based on agro-industry and agrotourism. This agroindustry base refers to various types of plantation crops such as: tea, coffee, chocolate and vegetables. In addition, it also has a prospective natural tourism potential in the future because Batang Regency has two potentials at once, coastal and mountainous. Coastal with charming sea tourism as well as mountain tourism with a calm, comfortable and beautiful atmosphere.
The condition of the Batang Regency region is a combination of coastal areas, lowlands and mountains. With this condition Batang Regency has enormous potential for agro-industry, agrotourism and agribusiness. But the limited information makes tourism Regency of Batang  is not too well known among tourists, so the number of tourist visits to  Regency of Batang has not experienced a significant increase, even tends to decline. Data obtained from the Department of Tourism, Youth and Sports in the Regency of Batang, the number of tourist visits in 2016 amounted to 561,282 tourists, and 524,115 tourists in 2017. In achieving increased tourist visits to Batang Regency is needed for the use of information technology in the tourism sector, which is put in the form of electronic tourism, better known as E-Tourism. E-tourism is an application of information and communication technology in the tourism industry [1]. The description of e-tourism is a digitalization in carrying out business processes and value chains in the tourism sector, namely travel agencies, hotels, hospital and culinary.
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SISTEM INFORMASI MANAJEMEN (SIM)

Sistem informasi manajemen (SIM) juga biasa dikenal dengan sebutan management information system (MIS) merupakan sistem yang direncanakan untuk mengumpulkan, menyimpan, dan menyebarluaskan data berupa informasi yang dibutuhkan untuk melaksanakan berbagai fungsi manajemen. Sementara menurut business dictionary, sistem informasi manajemen adalah pendekatan yang terorganisasi untuk mempelajari kebutuhan informasi manajemen organisasi di setiap tingkat guna pengambilan keputusan operasional, taktis, dan strategis.
Pada intinya, sistem informasi manajemen dalam bisnis atau perusahaan bertujuan untuk mengumpulkan, memproses, menyimpan hingga menganalisa informasi dan kemudian disebarkan untuk tujuan yang spesifik.
Cara kerja sistem informasi manajemen, dimulai dari pemprosesan data kemudian disimpan dalam database terpusat di mana ia dapat diakses dan diperbarui oleh semua orang yang memiliki wewenang sesuai dengan tujuan mereka.


Sistem informasi manajemen memiliki banyak manfaat baik bagi pihak manajemen maupun untuk organisasi keseluruhan. Adapun manfaat Sistem Informasi Manajemen seperti :
  1. Meningkatkan efisiensi dan efektivitas data secara akurat dan realtime.
  2. Memudahkan pihak manajemen untuk melakukan perencanaan, pengawasan, pengarahan, dan pendelegasian kerja kepada semua departemen yang memiliki hubungan atau koordinasi.
  3. Meningkatkan kualitas sumber daya manusia, karena unit sistem kerja yang terkoordinasi dan sistematis.
  4. Meningkatkan produktivitas dan penghematan biaya dalam organisasi


Selengkapnya silahkan unduh Materi Kuliah SISTEM INFORMASI MANAJEMEN di bawah ini :

1. Konsep Dasar Sistem, Data, dan Informasi -- unduh

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